Privacy Policy

Last updated: 4 November 2026

This policy explains what personal data Fastrak Creative collects through fastrakcreative.com and when you contact us, how we use it, who we share it with and what your rights are. It sits alongside our Terms of Service, which cover your use of the website.

Who we are

Fastrak Creative is a UK web design and Shopify agency. We decide how and why your personal data is used, so we are its controller. If you have any questions about this policy or your data, email us at info@fastrakcreative.com.

What we collect and where it comes from

We collect personal data from you when you:

  • send our contact form: your name, email address, phone number, your message and any file you attach
  • use the project estimator: your answers about your project, such as the type of website, your industry, the features you want, your timeline, your budget and your current website address, plus your name and email address and, if you give them, your phone number, business name and a message
  • book a call with us: the details you enter in the booking form, such as your name and email address, and the time you choose
  • message us on WhatsApp: your phone number, your WhatsApp name and what you send us
  • email us: your email address and anything you send us

When you use the website, we also collect some information automatically, such as your IP address, your device and browser type, the pages you visit, how you reached the website and how you use it. The section on cookies and analytics below explains how.

How we use it and our lawful basis

UK data protection law says we need a lawful basis for each way we use your personal data. These are the ways we use it and the basis for each.

  • To reply to your enquiry, send you a confirmation email and your estimate, prepare a quote and arrange calls. Basis: our legitimate interests in replying to people who contact us or, if you contact us as an individual, taking the steps you ask for before entering into a contract with us.
  • To carry out and manage any project work you agree with us. Basis: performing our contract with you or, if you work for one of our clients, our legitimate interests in working with that business.
  • To understand how visitors use the website, see whether our Google ads lead to enquiries and improve the website. Basis: our legitimate interests in running and promoting our business.
  • To protect our forms from spam, keep the website secure and fix errors. Basis: our legitimate interests in keeping the website safe and working.
  • To keep records the law requires, such as accounting records for client work, and to deal with legal claims. Basis: our legal obligations.

Where we rely on our legitimate interests, you can object, as explained under Your rights. We do not send marketing emails to people who contact us, and we do not sell your personal data.

Cookies, analytics and similar technologies

Cookies are small files a website saves in your browser. Your browser can also keep data in local storage, which works in a similar way. This website saves two things in your browser to work:

  • your choice of light or dark theme
  • your project estimator answers, so they are still there if you reload the page. Your name and contact details are not saved this way. The answers are cleared when you send your estimate.

We also use these analytics, advertising and monitoring tools:

  • Google Tag Manager, which loads some of the tools below
  • Google Analytics, which sets cookies to measure visits, the pages you view, how you reached the website and actions such as sending a form
  • Google Ads conversion tracking, which sets cookies to tell us when a visit from one of our Google ads leads to an enquiry
  • Microsoft Clarity, which sets cookies and records how visitors scroll, click and move around pages, so we can see heatmaps and replays of visits
  • Umami, which counts visits, page views and clicks on links such as WhatsApp and Book a call, without using cookies
  • Vercel Analytics, which counts page views and some actions, such as clicks on the project estimator button, without using cookies
  • Errors and logs go to GlitchTip at error.cnnct.uk, a self-hosted error monitoring service run by Fastrak Creative. Reports may include your contact details and form contents where needed to diagnose problems. It also records a small sample of performance data, but does not record replays. Passwords, authentication details and cookies are removed from reports.

When you send your estimate, our analytics and advertising tools record that it was sent, along with your estimator answers, such as the project type, industry and budget you chose. We do not send these tools your name or contact details. If you open our booking calendar, Cal.com may also set cookies it needs to work.

This website does not currently change how it works in response to Do Not Track signals. You can block or delete cookies, and clear this site's data, in your browser settings. You can also stop Google Analytics measuring your visits with Google's opt-out add-on at tools.google.com/dlpage/gaoptout.

Who we share it with

We use other companies to run the website and our business. These handle personal data for us, on our instructions, as our processors:

  • Vercel, which hosts the website and handles our forms when you send them
  • Plunk, which sends the emails from our forms, to us and to you, including any file you attach
  • our email provider, which stores the emails we send and receive
  • Cap, which checks that forms are sent by a person and not a spam bot
  • Cal.com, at cnnct.uk, which runs our booking calendar
  • Google, Microsoft, Umami and Vercel, for the analytics described above
  • an email error reporting service, which receives the error message and stack trace if an email from one of our forms fails to send

Some services also handle data under their own privacy policies:

  • WhatsApp, if you message us there
  • Trustpilot, which hosts the reviews shown on this website, including reviewers' names and photos
  • Google and Microsoft, which use some data from their tools for their own purposes

We may also share personal data with our professional advisers, or where the law requires it, for example with the police or a regulator.

Transfers outside the UK

Some of the services we use are based outside the UK, for example in the United States or the European Union, so your personal data may be stored or accessed there. When it is, we rely on the protections UK law sets for international transfers, such as transfers to countries the UK recognises as protecting personal data properly, or contract terms approved for transfers from the UK.

How long we keep it

We keep your enquiry, including your messages, files and estimate, for as long as we need it to deal with your enquiry and any work that follows. If you become a client, we keep project and billing records for as long as we need them for the work and for tax and accounting. When we no longer need your personal data, we delete it.

Analytics and monitoring data is kept by each provider for as long as its settings allow. Your estimator answers stay in your browser until you send your estimate or clear this site's data.

Your rights

Under the UK GDPR and the Data Protection Act 2018, you have the right to:

  • ask for a copy of the personal data we hold about you
  • ask us to correct data that is wrong or incomplete
  • ask us to delete your data
  • ask us to limit how we use your data
  • object to how we use your data, including where we rely on our legitimate interests
  • ask us to send data you gave us to you or another organisation in a common format
  • withdraw your consent at any time, where we rely on it

Some of these rights only apply in certain situations. To use any of them, email info@fastrakcreative.com. You do not usually have to pay. We may ask you to confirm who you are, and we will reply within one month.

If you are unhappy with how we have handled your personal data, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.

Changes to this policy

We will update this policy when the way we use personal data changes. The date at the top shows when it last changed. If you have any questions, email info@fastrakcreative.com.