Fastrak & Moto101: Powering Ecommerce Growth in the Motocross Industry

Shopify Store Management & Sales Boosting by Fastrak Creative

Client Overview and challenge

Moto101 has established itself as a prominent name in the UK motocross industry, offering top brands through their e-commerce platform and providing access to one of the country's premier practice tracks. Their rapid growth in recent years can be attributed in part to their strong digital presence and seamless customer experience.

Moto101 required a comprehensive digital solution that would not only showcase their extensive product range but also integrate their unique on-site offerings—practice track sessions and Stark Varg bike rentals—into a single, user-friendly platform. They needed a partner who understood both e-commerce best practices and the specific requirements of the motocross community.

Fastrak's Solution

Fastrak developed a bespoke website for Moto101 built on the reliable Shopify platform, carefully tailored to meet the client's unique business needs:

1. Custom Ecommerce Platform: The site provides a seamless shopping experience for customers seeking premium motocross brands, with intuitive navigation and optimised product displays that have contributed to Moto101's accelerated growth in the marketplace.
2. Integrated Booking System: A standout feature of the site is the fully integrated booking functionality that allows customers to reserve practice sessions at Moto101's track and hire Stark Varg electric motocross bikes—all within the same platform they use for product purchases.
3. Clean, Effective Design: The website's minimalist aesthetic ensures the focus remains on the products and services while effectively showcasing the quality of Moto101's practice track, widely recognised as one of the UK's finest motocross facilities.

Results & Ongoing Partnership

The collaboration between Fastrak and Moto101 has spanned over four years of continuous development and optimisation. During this period, Moto101 has experienced significant growth in both their ecommerce sales and practice track bookings. The integrated platform has simplified the customer journey, allowing motocross enthusiasts to purchase gear and book experiences in one convenient location.

The Shopify-based solution offers Moto101 the reliability and scalability needed to support their expanding business, with regular updates and improvements implemented by Fastrak to keep pace with evolving customer expectations and industry trends.