[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-slugs":3,"projects":22,"case-study-john-lee-motorcycles-a-headless-shopify-build":111},[4,7,10,13,16,19],{"id":5,"slug":6},6,"defence-cinematics-a-custom-website-for-end-state-by-fastrak-creative",{"id":8,"slug":9},7,"dirt-store-keeping-the-uk-s-off-road-store-up-to-speed",{"id":11,"slug":12},8,"john-lee-motorcycles-a-headless-shopify-build",{"id":14,"slug":15},3,"kecks-seamless-integration-of-trust-pilot-widgets",{"id":17,"slug":18},2,"moto101-ongoing-shopify-management",{"id":20,"slug":21},9,"moto101-from-shopify-template-to-bespoke-headless-build",[23,37,49,60,74,82,92,102],{"id":24,"card_image":25,"description":26,"name":27,"date":28,"link":29,"tags":30,"sort":34,"show_on_homepage":35,"case_study":36},11,"8a856a15-4bf3-4c75-b7df-3ac627b04e7c","A custom built site that matches the standard of its own work: cinematic, authoritative and credible.","End State","2026-10-01","https:\u002F\u002Fendstate.co\u002F",[31,32,33],"Custom Build","Service","UI \u002F UX",null,true,[],{"id":38,"card_image":39,"description":40,"name":41,"date":42,"link":43,"tags":44,"sort":34,"show_on_homepage":35,"case_study":48},12,"778c6218-36e5-487f-8f1c-7890f5befcff","Built for performance, designed to deliver results. We created a modern, high-performance Shopify Headless website that reflects John Lee Motorcycles’ reputation.","John Lee Motorcycles","2026-02-05","https:\u002F\u002Fwww.johnleemotorcycles.co.uk\u002F",[45,46,47],"E-Commerce","Headless","Shopify",[],{"id":50,"card_image":51,"description":52,"name":53,"date":54,"link":55,"tags":56,"sort":14,"show_on_homepage":35,"case_study":59},1,"b5c7d2b9-c3cb-45b7-81d2-adef16686e4e","UI tweaks and Trustpilot integration to enhance the shopping experience.","Kecks","2024-12-01","https:\u002F\u002Fkecks.co.uk",[57,58],"API Integration","UI Optimisation",[],{"id":61,"card_image":62,"description":63,"name":64,"date":65,"link":66,"tags":67,"sort":72,"show_on_homepage":35,"case_study":73},5,"f972659e-a9e4-41b0-883e-168de4cce68c","Web design and build for the UK's leading motocross facility","Moto 101","2024-01-01","https:\u002F\u002Fwww.moto101.co.uk\u002F",[68,69,70,71],"Booking System","E-commerce","SEO","Web Development",4,[17],{"id":14,"card_image":75,"description":76,"name":77,"date":78,"link":79,"tags":80,"sort":61,"show_on_homepage":35,"case_study":81},"d8e52ad4-7ca5-4639-aec2-b05b033ec801","The UK's fastest growing Motocross, Enduro & Trials Gear Shop","Dirt Store","2024-12-05","https:\u002F\u002Fdirtstore.co.uk\u002F",[69,58,71],[],{"id":83,"card_image":84,"description":85,"name":86,"date":87,"link":88,"tags":89,"sort":5,"show_on_homepage":35,"case_study":91},10,"a8df99d5-4465-4a11-833e-73b58bbe1e05","A digital presence that truly matches WBS’s standard of craftsmanship","Windsor Building Solutions","2025-04-01","https:\u002F\u002Fwindsorbuildingsolutions.co.uk\u002F",[90,70,32],"Custom design",[],{"id":72,"card_image":93,"description":94,"name":95,"date":96,"link":97,"tags":98,"sort":8,"show_on_homepage":35,"case_study":101},"30b54190-c71c-4548-a209-25de042eb8c4","Website design and build for this stunning 3 bedroom holiday cottage","Trevio Farmhouse","2024-10-15","https:\u002F\u002Ftreviofarmhouse.co.uk\u002F",[99,68,100,71],"Airbnb","Calendar Integration",[],{"id":11,"card_image":103,"description":104,"name":105,"date":106,"link":107,"tags":108,"sort":20,"show_on_homepage":35,"case_study":110},"1e3c4dd5-3f70-4af7-befa-165482c28af9","Website built to show off this beautiful Airbnb with integrated booking calendar","Waen Farmhouse","2024-07-16","https:\u002F\u002Fwaenfarmhouse.co.uk\u002F",[99,68,109],"Website Build",[],{"id":11,"title":112,"tags":113,"slug":12,"content":116,"featured_image":117,"SEO_Title":118,"SEO_Description":119,"header_tag":120,"case_study":34,"conclusion":121,"gallery":122},"John Lee Motorcycles: A Headless Shopify Build",[41,114,115],"Shopify Headless","Integration","\u003Ch2 id=\"overview\" data-lfile-container=\"579e36fa-1a2e-4d81-bd13-010d595035de\" data-pm-slice=\"1 1 []\">Overview\u003C\u002Fh2>\n\u003Cp>Fastrak Creative designed and built a new headless Shopify website for John Lee Motorcycles, connecting it to eBay, distributor stock and manufacturer parts catalogues. Work began in 2025, and we continue to manage products and email marketing for the business.\u003C\u002Fp>\n\u003Cp>John Lee Motorcycles is a family-run dealer in Higham Ferrers, Northamptonshire, trading since 1964. It sells new and used trials, enduro and motocross bikes, with over 200 bikes in stock, alongside rider kit, parts and workshop services. \u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"blob:https:\u002F\u002Fapi.fastrakcreative.com\u002Fbd995248-4a0c-4422-91fc-8487fa91e806\">\u003C\u002Fp>\n\u003Ch2 id=\"design-from-the-ground-up\" data-lfile-container=\"579e36fa-1a2e-4d81-bd13-010d595035de\" data-pm-slice=\"1 1 []\">Design From the Ground Up\u003C\u002Fh2>\n\u003Cp>John Lee Motorcycles received a complete UI\u002FUX overhaul, with every part of the front end designed from scratch.\u003C\u002Fp>\n\u003Cp>In the initial phase, we produced mock-ups for every page so John Lee Motorcycles could see and shape the whole site before any build began. The new design puts the bikes first, with clear routes into new bikes, the used showroom, rider kit, parts and the workshop. It reflects a long-established, trusted dealer while feeling modern and easy to use on any device.\u003C\u002Fp>\n\u003Ch2 id=\"the-build\">The Build\u003C\u002Fh2>\n\u003Cp>We built the site as a headless Shopify store: a fully custom front end, built from scratch, running on Shopify's back end. This gives John Lee Motorcycles a fast, flexible site without losing the reliability of Shopify behind the scenes.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Easy stock management\u003C\u002Fstrong> — John Lee Motorcycles manages stock simply through Shopify, with changes flowing straight through to the site.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Bikes as classified ads\u003C\u002Fstrong> — because John Lee Motorcycles sells motorcycles, not just parts and kit, we adapted Shopify to list bikes as classified ads. Each listing shows the key details riders look for, such as year, hours or mileage, condition and price, with finance options and an easy route to enquire.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"integrations\">Integrations\u003C\u002Fh2>\n\u003Cp>We connected the site to the platforms and suppliers John Lee Motorcycles relies on, cutting out repeat admin and keeping stock accurate everywhere.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>eBay Pro Motors integration\u003C\u002Fstrong> — a full integration syncs John Lee Motorcycles' stock to eBay Pro Motors. Bikes are uploaded once and distributed across multiple platforms automatically, saving hours of duplicate listing work.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>OEM Parts Finder\u003C\u002Fstrong> — we built an OEM product finder for Beta, KTM and Sherco motorcycles, so riders can quickly find the right genuine parts for their bike.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>StockSync\u003C\u002Fstrong> — we set up StockSync so distributor stock updates automatically, keeping product availability accurate without manual checks.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cimg src=\"blob:https:\u002F\u002Fapi.fastrakcreative.com\u002F28215197-4878-4669-9b6b-b3a7705bb611\">\u003C\u002Fp>\n\u003Ch2 id=\"seo-ai-search\">SEO & AI Search\u003C\u002Fh2>\n\u003Cp>The site is fully SEO optimised and built to be found in AI search as well as traditional search engines. Clear page structure, descriptive listings and well-organised content help John Lee Motorcycles' bikes and products appear when riders search, whether on Google or through AI assistants.\u003C\u002Fp>","f87b5dec-fc9d-43b9-8eaf-b2e3c894b24d","John Lee Motorcycles Shopify Case Study | Fastrak Creative","How Fastrak Creative designed and built a headless Shopify site for John Lee Motorcycles, with eBay Pro Motors sync, an OEM parts finder and email marketing.","Fastrak Creative designed and built a new headless Shopify website for John Lee Motorcycles, connecting it to eBay, distributor stock and manufacturer parts catalogues. Work began in 2025, and we continue to manage products and email marketing for the business.","\u003Ch2>\u003Cimg src=\"blob:https:\u002F\u002Fapi.fastrakcreative.com\u002Fbe67b06c-15c2-4af7-9966-68003394e77c\">\u003C\u002Fh2>\n\u003Ch2 id=\"ongoing-maintenance\">Ongoing Maintenance\u003C\u002Fh2>\n\u003Cp>John Lee Motorcycles is on a full product management plan from Fastrak Creative. We look after new uploads and keep ranges and products up to date, so the site always reflects what's in the showroom and the latest models from each manufacturer. The John Lee Motorcycles team can focus on selling bikes while we keep the website running smoothly.\u003C\u002Fp>\n\u003Ch2 id=\"email-marketing\">Email Marketing\u003C\u002Fh2>\n\u003Cp>Building on the website, Fastrak Creative now runs email marketing for John Lee Motorcycles.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>New arrivals\u003C\u002Fstrong> — we promote the latest bikes and products as they land, putting fresh stock in front of customers quickly.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>What's in this week\u003C\u002Fstrong> — a regular round-up of the week's used motorcycles, giving riders an early look at new used stock and a reason to get in touch before bikes sell.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Together with the website, eBay integration and product management, the emails give John Lee Motorcycles a joined-up way to reach riders and sell more bikes.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp class=\"CDS_Typography_appearance-default__1d30bc CDS_Typography_prettyStyle__1d30bc CDS_Typography_body-l__1d30bc\" data-service-review-text-typography=\"true\">\u003Cem>John Lee Motorcycles - \"Fastrak Creative - Amazing bunch. We found Fast Track Creative when we were desperate for a new website after years of frustration with our previous developer. We were fed up with broken promises, struggling to get hold of anyone, and even simple things like updating new bikes and models always seemed to be hard work.\u003C\u002Fem>\u003Cbr>\u003Cbr>\u003Cem>Since finding George and the team at Fast Track Creative, it’s been a completely different experience. They’re great to deal with, always helpful, and nothing ever seems too much trouble.\u003C\u002Fem>\u003Cbr>\u003Cbr>\u003Cem>We honestly couldn’t ask for more and wouldn’t hesitate to recommend George and his team to anyone looking for a great website and a company that actually delivers on its promises.\"\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>See the live site at \u003Ca href=\"https:\u002F\u002Fwww.johnleemotorcycles.co.uk\u002F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">johnleemotorcycles.co.uk\u003C\u002Fa>.\u003C\u002Fp>",[]]