[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-slugs":3,"projects":22,"case-study-dirt-store-keeping-the-uk-s-off-road-store-up-to-speed":111},[4,7,10,13,16,19],{"id":5,"slug":6},6,"defence-cinematics-a-custom-website-for-end-state-by-fastrak-creative",{"id":8,"slug":9},7,"dirt-store-keeping-the-uk-s-off-road-store-up-to-speed",{"id":11,"slug":12},8,"john-lee-motorcycles-a-headless-shopify-build",{"id":14,"slug":15},3,"kecks-seamless-integration-of-trust-pilot-widgets",{"id":17,"slug":18},2,"moto101-ongoing-shopify-management",{"id":20,"slug":21},9,"moto101-from-shopify-template-to-bespoke-headless-build",[23,37,49,60,74,82,92,102],{"id":24,"card_image":25,"description":26,"name":27,"date":28,"link":29,"tags":30,"sort":34,"show_on_homepage":35,"case_study":36},11,"8a856a15-4bf3-4c75-b7df-3ac627b04e7c","A custom built site that matches the standard of its own work: cinematic, authoritative and credible.","End State","2026-10-01","https:\u002F\u002Fendstate.co\u002F",[31,32,33],"Custom Build","Service","UI \u002F UX",null,true,[],{"id":38,"card_image":39,"description":40,"name":41,"date":42,"link":43,"tags":44,"sort":34,"show_on_homepage":35,"case_study":48},12,"778c6218-36e5-487f-8f1c-7890f5befcff","Built for performance, designed to deliver results. We created a modern, high-performance Shopify Headless website that reflects John Lee Motorcycles’ reputation.","John Lee Motorcycles","2026-02-05","https:\u002F\u002Fwww.johnleemotorcycles.co.uk\u002F",[45,46,47],"E-Commerce","Headless","Shopify",[],{"id":50,"card_image":51,"description":52,"name":53,"date":54,"link":55,"tags":56,"sort":14,"show_on_homepage":35,"case_study":59},1,"b5c7d2b9-c3cb-45b7-81d2-adef16686e4e","UI tweaks and Trustpilot integration to enhance the shopping experience.","Kecks","2024-12-01","https:\u002F\u002Fkecks.co.uk",[57,58],"API Integration","UI Optimisation",[],{"id":61,"card_image":62,"description":63,"name":64,"date":65,"link":66,"tags":67,"sort":72,"show_on_homepage":35,"case_study":73},5,"f972659e-a9e4-41b0-883e-168de4cce68c","Web design and build for the UK's leading motocross facility","Moto 101","2024-01-01","https:\u002F\u002Fwww.moto101.co.uk\u002F",[68,69,70,71],"Booking System","E-commerce","SEO","Web Development",4,[17],{"id":14,"card_image":75,"description":76,"name":77,"date":78,"link":79,"tags":80,"sort":61,"show_on_homepage":35,"case_study":81},"d8e52ad4-7ca5-4639-aec2-b05b033ec801","The UK's fastest growing Motocross, Enduro & Trials Gear Shop","Dirt Store","2024-12-05","https:\u002F\u002Fdirtstore.co.uk\u002F",[69,58,71],[],{"id":83,"card_image":84,"description":85,"name":86,"date":87,"link":88,"tags":89,"sort":5,"show_on_homepage":35,"case_study":91},10,"a8df99d5-4465-4a11-833e-73b58bbe1e05","A digital presence that truly matches WBS’s standard of craftsmanship","Windsor Building Solutions","2025-04-01","https:\u002F\u002Fwindsorbuildingsolutions.co.uk\u002F",[90,70,32],"Custom design",[],{"id":72,"card_image":93,"description":94,"name":95,"date":96,"link":97,"tags":98,"sort":8,"show_on_homepage":35,"case_study":101},"30b54190-c71c-4548-a209-25de042eb8c4","Website design and build for this stunning 3 bedroom holiday cottage","Trevio Farmhouse","2024-10-15","https:\u002F\u002Ftreviofarmhouse.co.uk\u002F",[99,68,100,71],"Airbnb","Calendar Integration",[],{"id":11,"card_image":103,"description":104,"name":105,"date":106,"link":107,"tags":108,"sort":20,"show_on_homepage":35,"case_study":110},"1e3c4dd5-3f70-4af7-befa-165482c28af9","Website built to show off this beautiful Airbnb with integrated booking calendar","Waen Farmhouse","2024-07-16","https:\u002F\u002Fwaenfarmhouse.co.uk\u002F",[99,68,109],"Website Build",[],{"id":8,"title":112,"tags":113,"slug":9,"content":116,"featured_image":117,"SEO_Title":118,"SEO_Description":119,"header_tag":120,"case_study":34,"conclusion":121,"gallery":122},"Dirt Store: Keeping the UK’s Off-Road Store Up to Speed",[114,115,77],"UK Motocross","Website Management","\u003Ch2 id=\"overview\" data-lfile-container=\"3c494062-8339-483e-813d-5325ad9e3baf\" data-pm-slice=\"1 1 []\">Overview\u003C\u002Fh2>\n\u003Cp>Fastrak Creative built Dirt Store's Shopify website and remains its ongoing development partner, keeping the store fresh, fast and growing. Dirt Store is a UK online retailer of motocross and off-road kit, created by riders for riders and based in Heathfield, East Sussex. Since launching in late 2023 it has become one of the most recognisable names in UK off-road racing.\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"blob:https:\u002F\u002Fapi.fastrakcreative.com\u002F96ea48fe-236e-413d-bb26-fbc9915d0f8e\">\u003C\u002Fp>\n\u003Ch2 id=\"the-build\" data-lfile-container=\"3c494062-8339-483e-813d-5325ad9e3baf\" data-pm-slice=\"1 1 []\">The Build\u003C\u002Fh2>\n\u003Cp>We built the store on Shopify, giving Dirt Store a reliable, scalable platform able to handle thousands of products from day one. The site was designed for riders: easy browsing by category and brand, a smooth checkout, and a look that reflects the energy of the sport.\u003C\u002Fp>\n\u003Ch2 id=\"ongoing-development-maintenance\">Ongoing Development & Maintenance\u003C\u002Fh2>\n\u003Cp>Launch was only the start. We work alongside Dirt Store month in, month out, so the team can focus on riders, racing and partnerships while the website keeps pace.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>New products, added frequently\u003C\u002Fstrong> — we upload new motocross products from a wide range of vendors and brands, so customers always find the latest kit.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Latest collections and ranges\u003C\u002Fstrong> — when new season kit drops, we get collections live quickly, ready for riders to shop.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Site performance and care\u003C\u002Fstrong> — we monitor and maintain the store so it runs smoothly, loads quickly and stays reliable during busy periods.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Monthly blogs\u003C\u002Fstrong> — we write and publish a blog each month on behalf of Dirt Store, covering news, products and team updates to keep the site fresh and support search visibility.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>New areas of the site\u003C\u002Fstrong> — as the business grows, we plan, design and build new sections to serve new audiences and product ranges.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"new-the-advenduro-section\">New: The ADV\u002FEnduro Section\u003C\u002Fh2>\n\u003Cp>We recently added a dedicated ADV\u002FEnduro section, giving enduro and adventure riders a home of their own within Dirt Store.\u003C\u002Fp>\n\u003Cp>Rather than mixing enduro kit in with motocross ranges, we built it as a separate area of the site with its own specific navigation. Enduro riders can go straight to the products made for them, browsing a range tailored to longer rides, tougher terrain and adventure riding without wading through track-focused gear.\u003C\u002Fp>\n\u003Cp>The new section helps Dirt Store reach a wider off-road audience while keeping the shopping experience clear for every type of rider.\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"blob:https:\u002F\u002Fapi.fastrakcreative.com\u002F221d4517-0e87-487d-a63f-b15697e95d97\">\u003C\u002Fp>\n\u003Ch2 id=\"club-dirt-store\">Club Dirt Store\u003C\u002Fh2>\n\u003Cp>We created Club Dirt Store, a points-based loyalty scheme that rewards riders for coming back. \u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Sign up\u003C\u002Fstrong> — riders sign up to Club Dirt Store.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Earn\u003C\u002Fstrong> — every purchase earns points.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Redeem\u003C\u002Fstrong> — points convert into discounts on future orders.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>To drive sales at the right moments, we run \u003Cstrong>5x points campaigns\u003C\u002Fstrong> on key dates and at certain times of the year. These boosts give members a strong reason to shop, reward loyal customers and create timely spikes in activity across the store.\u003C\u002Fp>\n\u003Cp>Find more about how we developed Club Dirt Store \u003Cspan style=\"text-decoration: underline;\">here\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"blob:https:\u002F\u002Fapi.fastrakcreative.com\u002F34efe58b-93f5-42ec-9c9d-3bfd297b1dd6\">\u003C\u002Fp>","f87a01e7-64f6-4f87-bb94-8e3aac002b51","Dirt Store Shopify Case Study | Fastrak Creative","How Fastrak Creative built and continually develops Dirt Store’s Shopify site, from new enduro ranges and monthly blogs to the Club Dirt Store loyalty scheme.","Fastrak Creative built Dirt Store's Shopify website and remains its ongoing development partner, keeping the store fresh, fast and growing. Dirt Store is a UK online retailer of motocross and off-road kit, created by riders for riders and based in Heathfield, East Sussex. Since launching in late 2023 it has become one of the most recognisable names in UK off-road racing.","\u003Ch2 id=\"the-outcome\">The Outcome\u003C\u002Fh2>\n\u003Cp>Dirt Store has a website that grows with the business. New kit lands quickly, content goes out every month, and new areas like ADV\u002FEnduro open the store to new riders. Club Dirt Store turns one-off buyers into repeat customers, with 5x points campaigns giving the team a ready-made lever for key dates.\u003C\u002Fp>\n\u003Cp>With Fastrak Creative as an ongoing partner, Dirt Store's online shop keeps pace with a brand that now backs championships, teams and riders across UK motocross, Arenacross and enduro.\u003C\u002Fp>\n\u003Cp>\u003Cem>\"The guys at Fastrak have been amazing and so helpful, we can’t thank them enough for the work they have done on our website and continue to do so.\" - Dirt Store\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>See the live site at \u003Ca href=\"https:\u002F\u002Fdirtstore.co.uk\u002F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">dirtstore.co.uk\u003C\u002Fa>.\u003C\u002Fp>",[]]