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title: "Dirt Store Shopify Case Study | Fastrak Creative | Fastrak Creative"
description: "How Fastrak Creative built and continually develops Dirt Store’s Shopify site, from new enduro ranges and monthly blogs to the Club Dirt Store loyalty scheme."
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# **Dirt Store: Keeping the UK’s Off-Road Store Up to Speed**

Fastrak Creative built Dirt Store's Shopify website and remains its ongoing development partner, keeping the store fresh, fast and growing. Dirt Store is a UK online retailer of motocross and off-road kit, created by riders for riders and based in Heathfield, East Sussex. Since launching in late 2023 it has become one of the most recognisable names in UK off-road racing.

How Fastrak Creative built and continually develops Dirt Store’s Shopify site, from new enduro ranges and monthly blogs to the Club Dirt Store loyalty scheme.

![Dirt Store: Keeping the UK’s Off-Road Store Up to Speed](https://api.fastrakcreative.com/assets/f87a01e7-64f6-4f87-bb94-8e3aac002b51?width=1200&height=675&fit=cover)

**UK Motocross**

**Website Management**

**Dirt Store**

## Overview

Fastrak Creative built Dirt Store's Shopify website and remains its ongoing development partner, keeping the store fresh, fast and growing. Dirt Store is a UK online retailer of motocross and off-road kit, created by riders for riders and based in Heathfield, East Sussex. Since launching in late 2023 it has become one of the most recognisable names in UK off-road racing.

## The Build

We built the store on Shopify, giving Dirt Store a reliable, scalable platform able to handle thousands of products from day one. The site was designed for riders: easy browsing by category and brand, a smooth checkout, and a look that reflects the energy of the sport.

## Ongoing Development & Maintenance

Launch was only the start. We work alongside Dirt Store month in, month out, so the team can focus on riders, racing and partnerships while the website keeps pace.

- **New products, added frequently** — we upload new motocross products from a wide range of vendors and brands, so customers always find the latest kit.
- **Latest collections and ranges** — when new season kit drops, we get collections live quickly, ready for riders to shop.
- **Site performance and care** — we monitor and maintain the store so it runs smoothly, loads quickly and stays reliable during busy periods.
- **Monthly blogs** — we write and publish a blog each month on behalf of Dirt Store, covering news, products and team updates to keep the site fresh and support search visibility.
- **New areas of the site** — as the business grows, we plan, design and build new sections to serve new audiences and product ranges.

## New: The ADV/Enduro Section

We recently added a dedicated ADV/Enduro section, giving enduro and adventure riders a home of their own within Dirt Store.

Rather than mixing enduro kit in with motocross ranges, we built it as a separate area of the site with its own specific navigation. Enduro riders can go straight to the products made for them, browsing a range tailored to longer rides, tougher terrain and adventure riding without wading through track-focused gear.

The new section helps Dirt Store reach a wider off-road audience while keeping the shopping experience clear for every type of rider.

## Club Dirt Store

We created Club Dirt Store, a points-based loyalty scheme that rewards riders for coming back. 

1. **Sign up** — riders sign up to Club Dirt Store.
2. **Earn** — every purchase earns points.
3. **Redeem** — points convert into discounts on future orders.

To drive sales at the right moments, we run **5x points campaigns** on key dates and at certain times of the year. These boosts give members a strong reason to shop, reward loyal customers and create timely spikes in activity across the store.

Find more about how we developed Club Dirt Store here

## The Outcome

Dirt Store has a website that grows with the business. New kit lands quickly, content goes out every month, and new areas like ADV/Enduro open the store to new riders. Club Dirt Store turns one-off buyers into repeat customers, with 5x points campaigns giving the team a ready-made lever for key dates.

With Fastrak Creative as an ongoing partner, Dirt Store's online shop keeps pace with a brand that now backs championships, teams and riders across UK motocross, Arenacross and enduro.

*"The guys at Fastrak have been amazing and so helpful, we can’t thank them enough for the work they have done on our website and continue to do so." - Dirt Store*

See the live site at [dirtstore.co.uk](https://dirtstore.co.uk/).

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